Our Story

Tel 078 077 076 | International Tel +32 11 96 04 11

Events are something unique.

How it all started...

The story of The Safe Group is a very cool one. A couple of young geeks, having spent most of their time finding solutions in ICT, had the feeling the world of video surveillance and IoT (a non-existing term at the time) was on the verge of changing the way how many things were done. They got the chance to install wireless video surveillance system for the largest music festival in the country.

Challenge accepted

Et voilà, SafeCam was born. It was a huge challenge, because what was asked (a wireless video surveillance network with HD dome cameras) had never ever been made for a temporary event. Immediately something happened what, in retrospect, I believe is the base of our success: when designing the solution we took the time to look around and listen to the customer. We combined our observations and technical knowledge to provide the perfect answer for the client. This answer was received with enthusiasm and provided benefits for everyone involved. Win-win!

Go, go, go!

We repeated this approach numerous times. The result is the most complete and specialised product portfolio for events and temporary sites in the world. Our solutions are the best the market has to offer.

If necessary we add self created hard- or software. It’s safe to say that our approach in the roll-out phase is close to a methodology. Specific tools allow us to deliver solutions that never were deemed possible in the provided timeframe, which often is ridiculously short.

Back to the story

After a few spectaculair projects it was clear that other sectors had a need for this approach too. There was a clear need for innovation, guidance and well-researched solutions, combined with an approach that allows the customer to go about his business worry-free. SafeCam evolved to The Safe Group and started, outside of the festival season, developing innovating solutions for different markets.

After 6 years of fast but healthy growth in these different markets, we decided to divide our clients into two groups. That way we can give each group the focus they need, without bothering the other group with solutions they aren’t looking for.

The Safe Group for Events

We’re giving each focus group its own platform. www.thesafegroup.com will entirely focused on B2B. The place for events is this brand new website where you’re reading this blogpost on.

We will continue to innovate by enriching our solutions with software applications, consulting, big data and analytics. We are constantly looking for convergence between technologies, and are dedicating ourselves to research and development on event technology.


I’d like to use this post the thank the entire The Safe Group Crew. Thanks for your huge effort, even on long days, which sometimes turn into all-nighters, especially those first years. Thanks for taking the challenges we faced home and coming back to work with fresh insights and ideas to tackle them, so we can grow together.
And of course thanks to you, our customers. Thank you for your trust and thank you for letting us be a part of your beautiful events.

Come visit us

Our contact info

The Safe Group for Events

Corda Campus 7
Kempischesteenweg 293/18
3500 Hasselt

078 077 076 | International +32 11 96 04 11